Brand, website & social
A few years back, I created a little community in my local area of South London; as you do. Starting off with the brand and following up with an ambitious digital marketing strategy, after a couple of months MyStreatham had snowballed into over ten thousand followers.
To help spread awareness, I started the hashtag #mystreatham. It’s short, catchy, relevant to the audience, matches the domain and more importantly the brand name. I used a consistent tone of voice across all the touch points and after a while was able to run the social channels purely with user-generated content.
Later, I designed and built the WordPress website, added a WooCommerce shop and created digital marketing tools for local businesses. Through MyStreatham I was able to meet Mp Chuka Umunna, team up with the Business Improvement District, network with the businesses and engage with the local community.
My favourite thing about it all was to hear people say it made them feel proud to live in the area.