Brand, website & social
I created a community in my area of South London – whilst on my commute. I started off by creating the brand, My Streatham, followed by an ambitious social media marketing strategy. It snowballed and in a matter of months it had built into a few thousands followers… suddenly I realised there was potential to turn it into something cool.
To kick off awareness, I started the hashtag #mystreatham. It’s short, catchy, relevant to the audience and matches the domain and brand name. I created a consistent and casual tone of voice across all channels.
Later, I created an eCommerce and advertising-funded blog and turned the community into a ‘social influencer’; attracting the attention of businesses who wanted to advertise in the area. The local Business Improvement District offered investment and also extended our network to more businesses in the area. A strong relationship which maintains to this day.
We now have over 12k and growing followers – attracting the attention of Chukka Umunna, who regularly shares our posts and came to meet me whilst he was MP for Streatham.
The exit strategy… I haven’t got one yet so watch this space I guess.