SEO

Search engine optimisation services for WordPress websites

You may have a beautiful WordPress website, but if nobody finds it, gets in touch or makes a purchase - what's the point in going to all that effort in creating it in the first place. I've personally experienced the highs of being in position 1 on page 1 of Google, to losing my position and having to work hard to get back there again as Google changes its algorithm.

On-site SEO

This is optimisation for your website itself but not the writing and posting articles on other websites, which is known as off-site SEO. Proper onsite SEO is usually carried out all at once and is not something you need to pay a monthly fee for despite what some SEO agencies try to rope you into. Over time you'll just need to see how pages and articles are performing and then tweak the on-site SEO to continue to see improvements. A quarterly review is usually enough to keep making gains.

The essentials

When I carry out SEO for a site I set up default meta title and description tags, which will instantly ensure all pages and articles have a solid meta data foundation. I also carry out keyword research and write custom meta tags for all of those top priority pages. Google Analytics and a SERP bot will help us to keep track of your rankings and traffic.

Google page speed insights

Website performance is one of those factors which almost nobody seems to realise is important when it comes to SEO - but it's one of the most important. Google's PageSpeed Insights makes it sounds really complicated, calling some of these performance factors: Cumulative Layout Shift, First Contentful Paint and Largest Contentful paint - but they really don't need to be. I can take some simple steps to ensure Google is kept happy with your website's performance.