Auditing and improvements for WordPress websites
A website audit is a comprehensive process of evaluating things that contribute to your website's overall visibility, performance, and usability. An audit helps identify issues that could be affecting a site's user-experience and performance, providing a roadmap for necessary improvements. Below are the steps for conducting a thorough website audit and generating a list of recommended actions.
Technical
- Website crawl: Use website crawling tools to identify broken links, error pages, and duplicate content.
- Mobile responsiveness: Check how the website appears and functions on mobile devices.
- Loading speed: Use tools like Google PageSpeed Insights to test the site's loading speed.
- Real user testing: I navigate around the issue like a normal visitor and look for potential issues.
User Experience (UX)
- Navigation: Assess how easy it is for visitors to navigate through the site.
- Call to action (CTA): Make sure that CTAs are clear, compelling, and easy to find.
- Visual elements: Evaluate the consistency and effectiveness of visual elements like images, colours, and fonts.
Competitor Analysis
- Identify Competitors: List key competitors in your industry or niche.
- Evaluate Strengths and Weaknesses: Assess their websites focusing on areas where you can gain a competitive edge.
Recommendations
- Prioritise issues: Rank the identified issues based on their severity and impact.
- Actionable steps: For each issue, provide a clear, actionable recommendation for improvement.
- Timeline: Include a timeline for when each action should be completed.
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