National charity website
As the Digital Marketing Officer, I was responsible for ensuring the consistency and effectiveness of the charity’s brand throughout all their touchpoints – with a particular focus on the website and social channels.
With sole responsibility for the charity websites, I supported internal teams with creating pages, forms, carrying out SEO, accessibility improvements and better metrics with Google Analytics etc. I also published daily content to our follower base of over 100k – no pressure or anything.
Liaising with teams of external graphic designers, developers and copywriters, I managed various digital projects that spanned the charity. From the annual report to website transformation projects, it was a varied role which really boosted my understanding of the whole digital space.