National veterans charity website
I completed a seven-month contract working within the Engagement department for the charity. As the Marketing Officer, I ensured the consistency and effectiveness of the charity’s brand throughout all their marketing channels, including the website.
I was responsible for managing and growing their website and supporting internal teams with pages, forms, SEO and Google Analytics etc. I assisted with the integration of digital marketing campaigns including PPC, SEM and SMM.
Liaising with teams of external graphic designers, developers and copywriters, I project managed various projects including the production of the charity’s annual and impact reports.
Although not a WordPress site, I got to grips with their Umbraco content management system within a day or so and was quickly innovating the way in which ticket sales were made and donations taken.
After completing the 7-month contract, I handed over to a new internal team who were taking over from there. This meant I had to write lots of guides and documentation to help them to get to grips with the website in as short a time as possible.