Switchback

Switchback got in touch back in 2016 asking for a website re-design; they already had a WordPress website, however, it had been built in-house and just needed a complete makeover. The charity had a nice colourful brand to work with and so wanted their colours, fonts, imagery and tone of voice to be consistently rolled out wherever possible – really adding to the brand-oriented feel of the site.

I created a new WordPress website which made the most of their fantastic photography, as well as which could showcase the brand in a more effective way. As there was a lot of content to work with, we created long sectional scrolling pages divided up into sections, which could be automatically scrolled using the anchors in the menu. 

I then integrated the website with their Salesforce CRM, pulling in data from the various forms around the site and removing this previously manual process. The newsletter sign up forms were also integrated with Mailchimp, in a custom setup which uses the functionality of Mailchimp but the practicality of the Salesforce CRM, via a tool called Zapier as a middle man - I won't go into it will send you to sleep.

I also set up an SEO tool which allows the charity to analyse pages, add meta titles and descriptions, and keep all new content optimised as it’s added to the site. This has meant Switchback’s traffic has been steadily growing month on month since I started supporting them. 

To this day I still provide Switchback with web hosting and various forms of website support with the website, enabling them to keep this key touchpoint in great order.