Your website is your shop window and a well-designed, easy-to-navigate site will create a positive first impression for your brand.

I like to think of exceptional web design as consistent, engaging and equipt with a well-planned user journey; leading to a sale, enquiry, booking or a sign-up.

I’m a specialist with WordPress, one of the world’s most popular and effective content management systems. Creating powerful and secure websites that are easy to use and cost-effective to maintain.

WordPress web design is about much more than just making things look nice on the surface.

I look at UX and UI design as the strategic backbone of a website that delivers the impact which my clients seek.

Every solution which I deliver is user-centric and tailored around how different personas use the website, whilst always considering usability and accessibility needs. Some of the UX considerations I make include:

• UX research
• Analytics & heatmaps
• Competitor analysis
• User persona definition
• User flows
• User journey mapping

• Wireframing
• User testing
• Prototyping
• UX research
• UI design
• Interaction & animation

Development can be baffling if you’re not from the ‘techy’ world – that’s where I bridge the gap. If you’re a designer or an agency, who has designed a site but you need a development partner to craft it into a bespoke WordPress site, you can leave it with me.

I have a team of three specialist developers, each with unique skills in frontend, backend or WordPress development. We’ll take your design and code it into a WordPress website which meets your technical and user-experience requirements.

We try to minimise the back and forth required by simply doing one thing – following the design exactly. You design it, we build it.

• Frontend
• Backend
• Sketch, PSD, XD
• Zeplin

• WordPress
• HTML/CSS
• PHP/MySQL
• cPanel

“Just wanted to thank you very much on behalf of Switchback and let you know that this will make an enormous difference. Trying to represent ourselves and our culture and ethos properly whilst at the same time being inclusive and informative…there is so much to consider. Not an easy task. But you’ve done it and it looks fantastic and we are really pleased with it. A huge improvement. Many many thanks for being so flexible and understanding and for making it look so great.”

Alice
CEO and Co-founder