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    Classic Shoe Repairs

    A bespoke WordPress website and web app for a luxury shoe, bag and leather goods repair specialist in London, including a custom CRM payment tool built with Stripe.

    Classic Shoe Repairs — WordPress website case study screenshot by Lewis Edward
    At a glance
    Year

    2025

    Duration

    6 weeks

    Platform

    WordPress

    Services

    Web Design, Web Development, E-commerce, SaaS

    Stack10
    WordPressPHPAdvanced Custom FieldsGoogle Reviews APIInstagram APIWooCommerceStripeGoogle MapsGoogle AnalyticsCookie Consent
    Brief02

    The challenge & the solution.

    The Challenge

    Classic Shoe Repairs, a London-based luxury shoe, bag and leather goods repair specialist established in 1963, needed a completely new website that reflected the quality of their craftsmanship. They also required a bespoke web application to modernise how they send quotes and collect payments from customers --- replacing phone-based card payments with a secure, branded digital experience.

    The Solution

    We designed and developed a fully bespoke WordPress website featuring a services listing with 15+ individual service pages, a filterable case studies portfolio, trade partnerships page, multi-step service enquiry form with photo uploads, integrated Google Reviews feed showing only 5-star reviews, Instagram feed, brand logo carousel, and a comprehensive FAQ section. Following the website launch, we built a separate bespoke CRM web application using Stripe and PayPal (including Apple Pay and Google Pay) that allows the team to send branded quote and payment links to customers via email, with automated payment confirmations.

    Results05

    What we delivered for Classic Shoe Repairs.

    Full website design and bespoke WordPress build

    15+ individual service pages with rich content

    Filterable case studies portfolio with before/after imagery

    Bespoke CRM payment tool with Stripe and PayPal integration

    Automated Google 5-star reviews feed integrated on site

    Visual journey06

    Explore some features.

    The homepage with a full-screen video background hero, introducing Classic Shoe Repairs as experts in shoes, bags and small leather goods.
    01

    The homepage with a full-screen video background hero, introducing Classic Shoe Repairs as experts in shoes, bags and small leather goods.

    The services listing page showcasing all repair types with a hero image and clear call to action for quotes and bookings.
    02

    The services listing page showcasing all repair types with a hero image and clear call to action for quotes and bookings.

    A filterable case studies page with category pills for bags, belts, shoes and wallets, featuring before-and-after imagery.
    03

    A filterable case studies page with category pills for bags, belts, shoes and wallets, featuring before-and-after imagery.

    The contact page with an integrated Google Maps embed, opening hours, and a form with optional photo upload functionality.
    04

    The contact page with an integrated Google Maps embed, opening hours, and a form with optional photo upload functionality.

    The trade partnerships page with a video background hero, aimed at retailers and brands looking for reliable repair services.
    05

    The trade partnerships page with a video background hero, aimed at retailers and brands looking for reliable repair services.

    A comprehensive FAQ section with an image hero background and expandable accordion questions covering location, hours and services.
    06

    A comprehensive FAQ section with an image hero background and expandable accordion questions covering location, hours and services.

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