User-centred design

    user-experience design forwordpress websites

    We restructure websites around the user and their journey through your website, making decisions based on data and experience. UX and UI design form the strategic backbone of a website, helping deliver the experience your visitors expect from a forward-thinking organisation.

    What's included06

    Everything you need, nothing you don't.

    01

    Objectives

    User-centric solutions that simultaneously consider business goals. Great UX meets the needs of both the customer and the business.

    02

    Types of UX

    User-flow diagrams, wireframes, sitemaps, journey mapping and more to optimise the path through your site.

    03

    Data Driven

    Using Google Analytics data and direct user feedback to inform UX decisions.

    04

    User Research

    Understanding your users through surveys, interviews, and behaviour analysis.

    05

    Prototyping

    Interactive prototypes to test and refine user journeys before development.

    06

    Usability Testing

    Real user testing to validate design decisions and identify improvements.

    Our approach03

    How we deliver.

    01

    Research

    We analyse current user behaviour and gather insights.

    02

    Design

    UX improvements designed through wireframes and prototypes.

    03

    Validate

    Testing with real users to confirm improvements.

    Why work with us

    The benefits of partnering with us.

    We pair deep WordPress expertise with a transparent, collaborative approach --- so every project lands with clarity and confidence.

    Improved user satisfaction
    Higher conversion rates
    Reduced bounce rates
    Data-driven design decisions
    Clearer user journeys
    Better business outcomes
    Common questions03

    Frequently asked.

    Quick answers to the things we get asked most. Still need clarity? Drop us a line.

    01What's the difference between UX and UI?

    UX is about how the site works and the user's journey. UI is about how it looks. Both are crucial and interconnected.

    02Do you need access to my analytics?

    Yes, Google Analytics access helps us make data-informed recommendations.

    03How do you test UX changes?

    Through user testing, A/B testing, and analysing behaviour metrics before and after changes.

    Client Feedback8

    Lewis somehow finds a way to make even our most complex requests possible, and always in a timely manner.

    Ink logo
    Celia AlmeidaDigital Director - Ink
    01/08
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