Hunnewell Partners
A bespoke web design and custom WordPress build for Hunnewell Partners, a Georgia-based private equity firm, designed first as a prototype and then built to give them full control of content editing.
The challenge & the solution.
Hunnewell Partners is a private equity practice based in Georgia, with offices in London, Luxembourg, Jersey and the Netherlands and a concentrated portfolio across telecoms, steel, cement and real estate. The firm needed a website that felt as considered as the businesses it invests in: quiet, confident and easy to navigate, presenting its founders, assets and track record to family offices and institutions without the bland nature of a typical corporate site. It also had to be something the team could keep current themselves as assets are acquired and exited, without going back to a developer for every change.
We started with a working prototype of the design, so the client could review real pages rather than static mockups, and folded their feedback in before any WordPress work began. We then built it as a completely custom ACF WordPress website: every section, heading, image and link is an editable field, so the team can change any content on the site without touching code. The home page opens on a full-screen video with a headquarters card and clear routes into the assets and contact sections. Assets are a custom post type with sector, geography and status, shown as a home page carousel, a sticky index of case studies on the portfolio page and an active and exited summary on the About page. The About page introduces the three founding partners and the firm's global presence, and every section reveals on scroll with subtle motion. We also provide the web hosting, so the client has one point of contact for the whole site.
What we delivered for Hunnewell Partners.
Prototype-first design process with client feedback built in before development
Completely custom ACF WordPress build, with every part of the site editable by the client
Full-screen UHD video hero with a headquarters card and map link
Assets custom post type with sector, geography and active or exited status
Web hosting provided, giving the client a single point of contact
The home page hero, with a looping full-screen video background, the firm's positioning statement and a headquarters card linking to the map.
The current assets section on the home page, presenting Hunnewell's assets with sector labels and imagery.
Full-width hero image backgrounds with semi-transparent overlays to enhance text visibility.
The portfolio page which introduces the firm's operating businesses with a sticky sidebar index on scroll.
Impactful calls-to-action with images which have gradient fades.
Custom styled Google Map using Google's map Javascript API.
Individual asset hero section with image locking while text scrolls.
Individual asset's information at a glance and easy navigation to the next asset.
