Copywriting

Do you need content for your website, blog or digital marketing strategy? I’m a London based copywriter who tells stories which break through the noise and engage with a modern day audience.

London Based Copywriter Digital Copy Writing Services StreathamWith so much competition around, brands are now having to fight hard to be seen online. Posting content which is beneficial to your audience is a powerful new way to engage with your customers across multiple platforms. I write textual content for websites, blog articles, news features and marketing purposes.

With experience in Search Engine Optimisation and expertise in Social Media Marketing, I am able to write in a way that compliments your SEO/SMM strategy. The content which I create contains researched keywords, backlinking and social media shareability in order to maximise it’s effectiveness and exposure.

That’s pretty much the Holy Grail as far as internet marketing is concerned. You can’t expect people to listen, if you don’t have a good story to tell.

The types of content which I produce and curate include:

  • Text on web pages
  • Blog articles/posts
  • Social media posts
  • Viral articles
  • News features

If your website or social media is practically void of content and rarely gets updated then you can’t expect Google or your audience to favour it over a competitor who is implementing a well thought out content marketing strategy. Carefully written articles which add value for the audience are more likely to be shared on social media and generate search engine traffic.


An example of how good content can help build traffic to your website

A cafe in London adds a blog article to their website, titled “How dog friendly are London cafes?”. They then write about the rise of dog friendly establishments in London and why they believe it’s important that dog friendly cafes like theirs exists. At the end of the article they make a reference to how their cafe is dog friendly and all dogs get a free bowl of water when their owners bring them in.

In the above example, the article directly benefits the cafe’s search engine optimisation on their website, because when somebody then Googles ‘dog friendly cafes in London’ this article will likely be returned in the search results. The person searching then clicks on the article and is directed to the website as new visitor. The visitor is potentially a new customer as they were searching for something quite specific and the related article which was returned is relevant to this search. If the cafe hadn’t had the article written and added to the website then they may have missed the opportunity to attract this target market.


My copywriting can also be tied in with my social media marketing and website support services. So if you’re looking for someone who can not only write tailor made content built to drive more customers your way but also publish it across multiple platforms and make sure it gets found, then I’m your man.

 

Has it been a while since you updated your website or social media with fresh content? Get in touch to find out how effective writing can directly benefit your business.