Charity WordPress website design & support
Switchback got in touch back in 2016 asking for a website re-design; they had a WordPress website already, however, it just needed a complete makeover. The charity had a cool brand to work with already and I took the time to detail the website with their colours, fonts, style and tone of voice wherever possible – really adding to the brand-oriented feel of the site.
Following the launch of the new website, I provide Switchback with website support to both update, improve and grow their web presence. We’ve integrated the website with their Salesforce CRM, pulling in data from the various forms around the site and removing this previously manual process. This was also integrated with Mailchimp, in a custom setup which uses the functionality of Mailchimp but the practicality of the CRM.
I set up an SEO tool which allows the charity to analyse pages, add meta titles and descriptions, and keep all new content optimised as it’s added to the site. This has meant Switchback’s traffic has been steadily growing month on month since I started looking after their site.
Working alongside the Communications Manager and Head of Fundraising, we have opened up Switchback to all of the benefits of having a professionally built WordPress site.