If you have a website and you’re also using Twitter, you could be missing out on a whole stream of website traffic if you’re not doing these five things below. Google looks at certain social signals from your social media accounts, such as how many followers you have and how many people click across to your website etc. It then uses these signals to change your ranking on the search engine results page, known as SERPs; dropping you down if you have bad social signals or giving you a boost if they’re good. I’ve tried to keep this short and snappy (I usually have a tendency to waffle), so here are in my experience the top five ways to direct traffic from your Twitter account to your website:
You can add a link to your website in your Twitter bio and also in your tweets when relevant. If you have a long domain name or are posting stupidly long links then you can use a link shortener like Bitly to give you a nice shortened version (which redirects to the original link) without using all your characters up in one go. Don’t go too wild with links though, only add the links to your tweets when there’s a good reason to, otherwise it can look a bit spammy.
Tweets in their nature are ‘short form content’ and it’s likely there’s plenty you want to tell the world about but can’t fit in a single tweet. So add the long form content to your blog/news/pages on your website and tweet out a teaser which grabs their attention and leaves them wanting to know more. The tweet should link to the full content on your website where people can read or watch the full content. Getting people to your website and then keeping them there for a while gives Google a great signal that your website is worthwhile, because people want to spend time on it and not bounce.
Put the website address in images
Your Twitter cover picture is like a billboard and could be the perfect place to add a nice clear website address to attract ‘direct traffic’ where people see the address and type into their internet browser such as Chrome or Safari. You could also add the website address to images which you tweet, so that if they get shared to a wider audience, they will also see it and maybe feel inspired to take a look. Don’t take over the photo but a little text in the corner directing people to the website shouldn’t do any harm. You never know, if it goes viral then millions of people could be lead to your website.
You can use a tool to automatically send a direct message to anyone who starts following you on Twitter or you can manually direct message people yourself. Either Way, sending people a private message which introduces yourself in a non-spammy way, including a link and kindly asking them to visit the website to find out more is a great way to direct traffic to it. If you don’t try you don’t get and people can be quite receptive to private messages. Top tip: send a tailored message which is clearly not automated, so they know it’s a real human behind the Twitter account and you’ll be golden!
Engage with people
Whether you’re trying to get a social influencer to retweet a tweet containing a link to your website or you’re simply chatting with followers, engaging with your audience in a genuine way works wonders. People are far more inclined to get involved and take an interest in your website if you take the time to get stuck in and reply to people. Be quick to reply to mentions or retweets if you can, so you get them while they still have their phone in their hand, and don’t just spam people straight away asking them to visit the website – give them a bit of courting first.
Gary Vaynerchuk says “jab, jab, jab, hook” which means “give, give, give, ask”.
I’ve kept these five top tips nice and brief, as they are some quick wins you can start with straightaway. I hope you find them beneficial and if you have any other tips then please comment below or share this article.